Fairy Liquid Campaign

Again during my time at Digitas, I had the opportunity to produce concept illustrations for a rich media campaign.

Under the guidance of Art Director Tom Ollivier, I put together the illustration below:



The idea behind the banner is simple - the addition of Fairy Liquid transformed the sink into a tropical paradise.

The illustration successfully sold the idea into the client, who subsequently approved the concept for production. The project then entered design phase, where Art Director Bec Brodie used my illustration to create the design below:



Finally, the design was animated by Motion Designer Sylwia Bernatowicz . Play below for the finished video:

Fairy rich media banner from Sylwia.be on Vimeo.

Nissan - Behind The Hit

A few months back my previous agency, Digitas, put together a digital campaign for Nissan called 'Behind The Hit' - intended to celebrate the launch of Nissan's new crossover vehicle, The Juke, and endorsed by pop act La Roux.

The campaign has finished now so it'll be ok for me to show my involvement - I produced concept illustrations for the website prior to design, as well as writing the majority of website copy.

Below you can see one of my illustrations, through to design:




The campaign took the form of a music competition, where users' were challenged to create their own song for entry into the contest. The song itself had to be made on the 'Behind The Hit' website using the mixing tools provided on the site.

The winning entry would have their song remixed by La Roux and performed live at a launch gig, supported by the likes of Delphic amongst other acts.

The campaign was immensely successful and was great fun to work on to boot. Although the contest has finished you can see the site itself here.

Moleskin Scribblings

A few sketches spewed forth from the belly of my moleskin.