Fairy Liquid Campaign

Again during my time at Digitas, I had the opportunity to produce concept illustrations for a rich media campaign.

Under the guidance of Art Director Tom Ollivier, I put together the illustration below:



The idea behind the banner is simple - the addition of Fairy Liquid transformed the sink into a tropical paradise.

The illustration successfully sold the idea into the client, who subsequently approved the concept for production. The project then entered design phase, where Art Director Bec Brodie used my illustration to create the design below:



Finally, the design was animated by Motion Designer Sylwia Bernatowicz . Play below for the finished video:

Fairy rich media banner from Sylwia.be on Vimeo.