Nissan - Behind The Hit

A few months back my previous agency, Digitas, put together a digital campaign for Nissan called 'Behind The Hit' - intended to celebrate the launch of Nissan's new crossover vehicle, The Juke, and endorsed by pop act La Roux.

The campaign has finished now so it'll be ok for me to show my involvement - I produced concept illustrations for the website prior to design, as well as writing the majority of website copy.

Below you can see one of my illustrations, through to design:




The campaign took the form of a music competition, where users' were challenged to create their own song for entry into the contest. The song itself had to be made on the 'Behind The Hit' website using the mixing tools provided on the site.

The winning entry would have their song remixed by La Roux and performed live at a launch gig, supported by the likes of Delphic amongst other acts.

The campaign was immensely successful and was great fun to work on to boot. Although the contest has finished you can see the site itself here.